Learn Startup Hacks That Boost 700% Growth in 10 Months with James, CEO of Urbanice Application
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The year 2020 had put businesses of every size at a critical crossroad, as they have all been more or less affected by the COVID-19 pandemic. If a business isn’t adaptive or agile enough, it may not survive. Today, we sit down with James Pruttivarasin, CEO and co-founder of Urbanice, an application startup that simplifies property management and residence’s internal communication and meets the needs of modern-day dwellers. “Urbanice” emerged in the right place at the right time and overcame tremendous economic challenges and exceptional conditions, evidenced by a skyrocketing growth of 700% within only ten months.
Urbanice starts from “inspiration” and now turns into building shared “goals.”
The ravaging pandemic, in a way, has forced people to stay home for over 8 hours a day. Creating in-home solutions designed to fit this new lifestyle has become a key challenge Urbanice CEO and co-founders want to crack to build a healthier and happier living in communities. People often perceive startup entrepreneurs as people who aim for large profits or quick wins. But that’s not the case for James and the other two co-founders. They set off their startup project with the desire to create something new and constructive for society. It all started with the inspiration to find solutions to fulfill unmet needs in communities like condominiums, housing projects, or even slums. The essential part is to extract experience from being residents and condominium committees themselves tackling issues of all kinds with other tenants and translating them into a business model. The issues can be wide-ranging from overwhelming parcel management in the condominium, utility bill reminding hassles, common fee and proof of payment collection, poor internal communication, to staff’s heavy workload. All of which has resulted in inadequate attention to residents.
In addition to the intensive study on users’ behaviors and needs to create user-friendly and practical features, the push and support by the SCG’s Startup Studio ZERO TO ONE by SCG is another reinforcing factor that gives birth to thriving startups.
ZERO TO ONE by SCG ZERO TO ONE by SCG, a Startup Studio that put a core focus on “A Good Start” of Business. A Good business builds not only upon passion and strong will to launch businesses and create innovative social solutions but know-how and firm support. Startup Studio ZERO TO ONE by SCG was born to incubate and turn the dreams of SCG employees wishing to start businesses come true. The startup platform offers a space for any enthusiasts to join the startup incubator, from creating a business model (Hatch), planning and processing (Walk) to market testing and business launch (Fly).
And, of course, launching a startup in the market is not easy. Each project must go through an intensive business development program mentored by startup gurus who can offer advice and suggestions. That is why Urbanice can provide all-out support to users and smoothly launch features of mailroom management to help tenants and residential managers and internal communication and utility bill reminders. The success of Urbanice is not merely from James and the team’s desire to solve problems, but three hacks that James uses and consistently encourages the team to reflect on their work from time to time. These hacks have contributed significantly to Urbanice’s tremendous growth.
The first hack: Team is a key ingredient to success
“Team is the most important ingredient for doing startup business.” From his work experience, James insisted firmly that no one can do everything or possess all abilities. With a startup business that many restrictions can weigh down, a pool of people with different skills will make a perfect team. The difference is a favorable quality that is conducive to delivering business developments and new perspectives, leading to an exquisite result. Besides, it can facilitate diverse opinions toward special situations where the team can adapt and perform without sticking too much to one particular point of view.
The second hack: Feedback from users can lead to improvements, fixes, and developments.
“Reflecting on feedback we gain from tenants and residential managers is what we always do. We need to immediately share feedback – especially customer complaints – with the team to seek improvements and solutions.” Improvements, fixes, and developments are made based on users’ feedback to improve the app that precisely meets customer needs. This step is necessary and must not be ignored or overlooked. With attention and eagerness to solve and develop, Urbanice has become a residential management application that wins the heart of communities. The app has become a word-of-mouth sensation, which in turn provides more feedback the team can use as ingredients for further improvement. All this word of mouth has helped the startup build a brand image without relying too much on paid advertisements. This way, the startup can use the budget on other resource development.
The third hack: Adapt Quickly and Learn from Mistakes and Never Stop Growing.
People may expect that a must-have element for a startup is a coherent plan or a precise workflow. But in fact, it is all about “flexibility.” Sometimes, sticking too much with a single plan without realizing changes or dynamic circumstances may eventually cause a business to fail. Having a growth mindset is essential, as it will help the team and business adapt to changing conditions and keep learning from mistakes. Adaptability can help the team and business grow despite any forms of crisis that may arise.
The three hacks for success are what James and the team take as crucial foundations because without one of them Urbanice would never grow and succeed as today. For anyone who would like to explore and experience the community management platform Urbanice, contact us for free implementation at Urbanice’s Line Official Account at @urbanice or download at Google Play or App Store. Get a better life at your fingertip. Join us for a new experience, and you will never be disappointed. Learn more about Urbanice, click here : https://www.scg.com/innovation/urbanice/ Source : https://bit.ly/3qdU5sphttps://bit.ly/3obym2Ghttps://bit.ly/3fRFOwI
