Page 50 - SCG Code of Conduct

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8.2
SCG’s communication including SCG brand communication to internal and external target, marketing communication of brands in SCG, use of SCG logo and communication via social media must be properly and accurately done considering fairness to every stakeholder and must not lead to damages to SCG. The Brand Communication Guidelines and SCG Social Media Policy should be strictly observed.
Communication
Principle
Guidelines
1. Communicate with responsibility to society, environment and values of each country where SCG operates.
2. Donotusemarketingcommunicationthatdirectscomparisonswithrivals’productorservices.
3. Donotrefertosubjectmattersthatmaycauseconflictsinthesocitysuchasnation,monarchy, politics, belief, international relation, gender or issues that are against ethics and tradition,
social disparity, discrimination and human rights violation.
4. Do not over exaggerate to make consumers misunderstand quality of products, services or
other qualifications of the organization, except for using technique that enables the consumers to know it is not true but it adds spice to the media. Notice should be given to the audience that it is not true.
5. Use corporate logos accurately according to Corporate Identity Manual (CI Manual). Use of the corporate logos must be permitted by unit taking care of brand and do not use the logos for personal use.
6. NotignoreandalwaysmonitoranycommunicationreferringtotheCompanyoractionthat may affect the Company’s reputation and inappropriate use of logos that may damage the brand. In this case, you have to report to person taking charge or superior right away.
7. In disseminating information or expressing personal opinion on any topic online, you should indicate that it is personal opinion with great care as SCG employee.
Examples
01
You are assigned to produce advertisement media to create social attention. A PR agency proposes to use real events as plot of the commercial. Political demonstration or mocking of the homosexual is one of the events the agency proposes since it is entertaining and attractive, what should you do?
Advice
The advertisement must not portray the contents in this manner. You must take great care of contents and forms not to refer to any person or mock any event that may affect the society especially sensitive and controversial issues which may create negative impacts on the organization.