Mr. Nithi Patarachoke, President of SCG Cement-Building Materials Business, said, “Along with technology advancement and growing world population we are facing with environmental issues globally, including climate change, pollutions, natural disasters and shortage of resources. SCG has therefore embraced a business practice governed by sustainability principles. Focusing on research and development that uses modern technologies to innovate eco-friendly home and living products, services and solutions, we help quench these problems and meet changing needs of today’s consumers who are increasingly concerned about the environment. As part of our efforts, we have implemented ‘SCG Green Choice’ label to self-declare SCG’s line of eco-friendly products and services. It helps ease consumers’ buying decision, giving them an assurance that these products are truly friendly to the environment and their well-being by providing product education with clear information and attributes of the labelled products as well as their merits to the environment. We are also building awareness of this label across offline and online media channels, including in-store and point-of-sale media.”

“At present, about one-third of SCG’s total sales revenue is generated by eco-friendly products and services,” he pointed out. “SCG Cement-Building Materials Business currently offers 60 products and services that carry the SCG Green Choice label. They span across all our product categories and offers a complete selection of materials to build up an entire house, ranging from innovative products for living comfort and better quality of life through to foundation, roofing and home décor materials. Examples of innovations for living comfort are SCG solar roof solutions that enable power generation from a clean energy source to provide up to 1,370 units/month of saving on electricity bill (premium package), and Active AIRflow™ system that helps reduce interior temperature by two up to five degree Celsius while filtering out fine particulate matter (PM_2.5). Innovations for saving include COTTO integrated toilets that use 25% less water in comparison to conventional toilets and feature automatic lid opening-closing function, built-in antibacterial stainless-steel bidet shower and UV sterilisation self-cleaning function for extra confidence of good hygiene in every use, as well as a wide selection of faucets that provides more than 20% water saving. As an example of germ-resistant materials, we offer hygienic tiles with silver nano coating to inhibit bacterial growth through the product’s lifetime. Others innovative products are foundation materials, such as SCG hybrid portland cement that cuts greenhouse gas emission in its production process by 50 kg per tonne of cement; roofing materials such as SCG’s CPAC series of concrete roof tiles and fibre cement Roman roof tiles; and home décor meterials including concrete paving blocks that combine recycled materials in its production.