“SCG” Captures “Everything at Home” Trend, Introducing 5 Creative Home Redesigning Ideas in New Normal
“Everything at Home” has become an emergent trend in the New Normal era accelerated by the pandemic of COVID-19, thanks to the lockdown restrictions. SCG launched a customer survey during the COVID-19 lockdown periods and found that aside from having to work from home, most consumers seek at-home activities to help beat quarantine boredom like […]
Secret Sauce to Develop COVID-19 Innovations
The COVID-19 pandemic has affected the lives of people across the globe. The arrival of the virus has brought drastic changes in daily routines where “technology” and “innovation” have played major roles in controlling and preventing the spread of the virus, as well as bringing convenience to all walks of life. To overcome the virus, […]
A Deep Dive into “COVID-19 Innovations”: Medical Weapon in Thailand’s Fight Against COVID-19, Initiated by Doctor and SCG Teams
An insidious pandemic of the new coronavirus disease 2019 (COVID-19) has profoundly disrupted the world, leaving people in distress and claiming hundreds of thousands of lives. The pandemic has reshaped the way people live. Everyone has to embrace the new normal lifestyle and social distancing while patiently waiting for the scientist and doctor to discover […]
Inside Story of Good Innovation: A Perfect Blend of Innovative Ideas and Customer-Centricity
HIGHLIGHTS Good innovation is a perfect mix of practical idea, customer need fulfillment, and marketability. Establish an optimal point for innovation development where researchers can deliver solutions that adequately meet customer needs. Embrace test-and-learn approach to empower researchers to develop innovations that meet business goals. When thinking about innovation, we often refer to inventing an […]
The Must-Have Capabilities of Modern Researchers
HIGHLIGHTS Researchers in this day and age need to be more agile, adaptive, and customer-centric. Products or innovations must meet customer’s technological needs while generating profitable returns for the company. Knowing customer’s pain points will help researchers develop viable solutions. Today’s rapidly-evolving business circumstances have fueled the growth of customer’s diverse and personalized demands. And […]
12 Years of Test-and-Learn Journey
HIGHLIGHTS The priority of the innovation development process in a digital-driven world is placed on customer-centricity. Experiments and actions are at the heart of innovation development. A test-and-learn approach can ensure valuable outcome and mitigate business risk and large-scale production faults. Researcher’s adaptability has become crucial alongside constant search for innovations to find what truly […]
5 Survival Strategies from 5 Businesses
HIGHLIGHTS Explore 5 business survival tips amid high volatility from 5 businesses that stand above the crowd: SCG Logistics, Moreloop, CPAC, Siam Kubota, and CPAC Roof Tile. To help business stay afloat amid turbulent times, the key is adaptability. Doing business in times of changes to stay afloat and keep growing is, by all means, […]
A Deep Dive into SCG’s Business Transformation to Advance Industry Towards Digital Future
HIGHLIGHTS Three smart SCG’s business transformation frameworks are Smart Maintenance, Smart Laboratory, and Smart Dispatching. A collaborative network for sustainable growth will help efficiently and speedily transform the organization towards digital enablement. A sustainable transformation requires an overhaul of the entire manufacturing structure along with readiness and digital technology upskilling. The disruption has resulted in […]