News Release

"... The key principle is to have water to drink, to use for general purposes and to use for agriculture... because... lofe relies on water. If there is water, human can live, but without it human can't..." Address by King Bhumipol Adulyadej 17 March 1986

From this royal address, we could see that our King aware of the importance of water, devoting all of his energies in to bringing water to the country's land. We, at SCG, have been impressed with his talent in water management, thus, we have initiated several water conservation projects regarding water shortage, exceeding water and polluted water. Theses are aimed to bring back the land sustainable abundant water.

The first drop of water fell upon our country is the kindly feeling of our King' is the theme of this corporate advertising entitled "First Drop of Water". Some of you may have seen this advertisment. This commercial film tells the beginning of the story, a local girl raises a question, "Do you know where the first drop of water came from?"

Viewers will know the answer little by little since they follow the drop of water travels from place to place; those are SCG's water conservation projects. The first drop of water starts its journey from check dams at Ban Sam Kha, Lampang province, and then goes to Ban Mor lake at Saraburi province, and then Jode swamp at Khon Kean province, and finally it falls upon the golden land together with the emergence of the message "Kindly feeling of the King"

In the occasion of the 80th Birthday Anniversary of the His Majesty the King this year, Siam Cement Group (SCG) would like to invite you to show reverence for our "Water Expert" by earnestly contribute to the water conservation and help ease the global warming problem for our better future life quality.

Credits