SCG is ready to further enhance the success of customers’ business and serve the needs of packaging users, after it had transformed itself into a Total Packaging Solutions Provider that uses the customer-centric approach to offer; corresponding to the new corporate culture, “Passion for Better”. The company is keeping pace with packaging trends and a rapid changing in customers’ lifestyle towards convenience and better living. The growth of the digital platform and e-commerce have also impacted the packaging business. SCG aims to establish more packaging production bases, increase investments on R&D and Innovation, offer customers with improved distribution channels, as well as develop the skills of its staff to be equipped in order to serve the needs of customers and consumers in Thailand and ASEAN.
Mr.Tanawong Areeratchakul, President, SCG Packaging said: “In 2015, SCG Paper shifted our business focus and became SCG Packaging due to the alteration in market trends and growth potential for the packaging industries in Thailand and other ASEAN countries. Globally, the packaging market has reached its value of 930 billion US dollars, approximately 3% market growth, while the Asian markets are worth a combined of 50.5 billion US dollars, 5% growth. Internally, SCG is equipped to expand thanks to new innovations and the capabilities of our people who are ready to drive the business towards catering to the varying needs of customers and consumers. The company continues to advance as a Total Packaging Solutions Provider, offering integrated packaging solutions with a passion to add sustainable value to customers and consumers alike. Our work processes have been transformed to be more adaptable to the needs of our customers and consumers, from our thinking process, work process, to how we deliver products and services to customers.”
SCG has made preparations to fully engage in the packaging solutions business, cater to a diverse range of needs, explore new markets, and handle internal and external challenges. In order to maintain a competitive edge, adaptability to change and commitment are crucial, as well as using the customer-centric approach.
“The closer we are to our customers, the more we discover new competitive advantages born out of having to handle new challenges. For example, we found that customers are no longer purchase just one type of packaging and trends had changed significantly. We see that the market values sustainable packaging that is eco-friendly. We also see the rise of circular economy to support sustainability trends worldwide. Consumers also value convenience and would prefer packaging that is easy and convenient to use, reduce prep time, and comes with appropriate size. We also discover that the more people pay attention to quality of life and health, the safer packaging must be. Lastly, the growth of digital platforms and e-commerce reflects how much people buy more products via online platform, which has helped to propel the growth of the packaging business. For B2B, performance and cost efficiency are the keys. Lightweight paper packaging offers the same durability, while corrugated packaging called “Shelf-Ready Packaging” helps to save time with shelving and is instantly ready to use. SCG has also implemented new digital technology to help support customers’ businesses such as data analytics and visibility, which help to provide accurate data on time and enhance efficiency.”
SCG utilizes trends to map out business directions to drive growth and maintain adaptability to change, as well as an ability to cater to packaging needs. The company has invested in several packaging businesses in Thailand and other ASEAN markets to ensure it continues to offer total packaging solutions to customers which include food contact paper packaging, flexible packaging, and rigid packaging. Customers are able to get one-stop service at SCG. The company also continues to invest in research and development to launch new products and services to the industry. Putting itself in the customers’ shoes, SCG comes up with new solutions that improve product and service offerings, including the expansion of packaging design unit which offer consultation to customers from logo design, provide interesting packaging that adds value to the products, product displays to enhance sales, designing and constructing product display booths, creating outstanding packaging innovations, and overall improving the capabilities to cater to the needs of customers.
“Our staff also need to be equipped to offer better solutions to our customers, so we have created ‘Passion for Better’ as our corporate culture and instilling the customer-centric approach into our way of working. Business management has also been adjusted to be able to facilitate the needs of customers better and more efficiently. Our work processes also encourage staff to collaborate across function, cultivate a winning mindset, be creative and see challenges as well as opportunities in the fast changing business environment. Needless to say, digital technology also plays a crucial role.”
With Passion for Better, SCG is ready to deliver packaging solutions for customers and stakeholders, offering limitless packaging possibilities so that all are able to benefit from having access to quality products and services, while enhancing success and facilitating the needs of customers throughout ASEAN.